MentalUP is an educational app that helps children develop cognitive skills, including attention, memory, and problem-solving.

As Head of Video from 2019 to 2026, I led the production and animation teams from concept to final delivery. I produced marketing and App Store videos to support the app’s global growth, drawing on insights from strategy sessions with Google and TikTok.

For Fedu.ai, MentalUP’s new product, I developed the complete video design language and created all advertising and promotional videos.

I also integrated AI-powered video and voiceover tools into our production workflows and oversaw creative quality and brand consistency across all video content.